Entries tagged with: nike
13 result(s) displayed (1 - 13 of 13):
Perhaps perfect for halloween workouts - “The new Nike Women’s Exclusive Print tight is a performance based pant for the athlete unafraid to make a statement. On the outside, she might be the girl next door, but on the inside, her body has survived grueling workouts, often pushing through pain, broken bones, pulled muscles and harsh tears. With images of X-Ray bones digitally printed on the outside, the exclusive print tight gives a glimpse of her inner toughness.” says the press release. Even crazier is that it says, “The print on the front looks like a normal X-ray, but the one on the back reveals broken bones, screws and hip replacements, providing a glimpse of the athlete’s inner toughness in the face of grueling workouts and pain,” on the Nike Pro Printed Skeleton Tights product page. Sounds a bit more horrifying for those who see you going rather than coming at them…
I’ve been mesmerized by the pics of these new Nike Free Running Shoes since i saw them on Acquire… there’s something so… naturally inspired about them… and/or the way they are photographed… also glowing… i think they remind me of nudibranchs when they swim, it’s that shape and the colorful nature of them. (Can you imagine Nike Frees actually inspired them?) Anyhow ~ back to the DESIGN! I’ve been loving my grey/red Nike Free, so light, comfy, and packable (it’s fun watching shoe design evolve as everyone goes superlight lately!)… and the details of this latest edition of the Nike Free designs keep those, and take it even further. Take a look at the pictures on the next page as well as videos with their designer, Mike Miner, discussing the creative inspirations and process behind the latest!
Unbelievably awesome. When my favorite crayon carver, Diem Chau, emailed me with pics last night of the latest project with W+K for Nike… for World Cup… the press kit for Write the Future campaign…. i was instantly amazed and jealous of all the lucky folks that got one. Such a beautiful piece of art. Incredibly packaged. Awesome idea. All the soccer stars are personified in crayon carvings! Huge thanks and congrats to Diem and W+K on an awesome project (and for providing the pics!) and see close ups on the next page…
You’ve now seen the Nike Golf Oven Testing Facilities, and the awesome Putting Lab… i’d be remiss not to show you some of the fun machinery in the Nike Golf Oven Grind Shop, Machine Shop, Tour Shop, Engineering Labs, Durability Testing Labs and more! Personally, the manufacturing/prototyping/testing phases of industrial design have always fascinated me so ~ and there is some of the cutest iconography on the warning labels! So take a peek at fun machinery, labs, close ups into microscopes, prototypes and more on the next page!
On geeking out at the Nike Golf Oven ~ i love their Putting Lab! (You saw the rest of the Nike Golf Oven Testing facilities in the last post!) A super lit platform to test putters ~ surrounded by video cameras from above, beside, in front all capturing every moment as the striped ball rolls from the moment of impact… determining the exact amount of skid, rotation speeds, and more. The physics lessons learned during Nike Golf were so fun, if only someone had explained it to me in those terms when i was younger, understanding how putters differed would have made far more sense! (The gist of it ~ minimize skid, to get it rolling faster, faster it’s rolling the more stable it is.) So take a peek on the next page of the multiple camera set up, as well as the custom software made in collaboration with Vertex Golf to handle and process the various feeds. Thanks to Dusty from Gear Patrol who is the putting model in all of the shots and footage (and yes, the putt did go in)! So check out pics of the set up, the UI, and close ups of the Nike Golf Method Putters on the next page!
Nike Golf’s R&D Facilities, The Oven, in Fort Worth, Texas are a little golfing haven all on their own (far from the Beaverton, OR Nike HQ!) ~ Amazing to hear the stories all of yesterday about how Nike has broken into the more traditional golf industry moving from apparel and footwear to balls and most recently to clubs the last decade… and their shift into clubs didn’t start from scratch, they acquired the 5 man team of IMPACT, lead by Tom Stites ~ an impressive golf focused engineering team with years of experience working with top brands and athletes… and they let them continue doing their thing in Fort Worth! Now here’s the part that i found most fascinating at the facilities ~ their testing space is essentially like an indoor putting green equivalent to a 6+ car garage, and on a nice day, you just open the three large garage door/windows and instant driving range clear out into their own short course complete with water features! What i’m hearing from all of the golf fanatics on the trip is that Nike takes a very technologically focused approach to product development and are one of the most daring with visually innovative designs in contrast to the traditional companies… so when it comes to testing, no wonder their set ups are fascinating! Between endless heads and shafts to mix and match in this one room ~ you have an incubator (a fridge FILLED with golf balls), walls of premade clubs to test, the robotic golfer, and a putting lab. More to come on the putting lab next, but first take a peek at the testing facilities on the next page!
Post apocalyptic techno camps with an 80’s florescent pyramid teepee flair - filled with pillows and and imacs and kids hanging out… this was the scene at Nike’s new art space, Nike Stadium ~ current set up designed by the collective, Super (Thomas Ruff, Richard Previdi, and Massimiliano Buvoli)! I love the way the sections of the pyramids are single florescent bulb lengths… The three pyramids are Green, Yellow, and Red ~ the colors of the subway lines ~ and the graphics are of San Siro Stadium. Additionally the event for the space had live painting ~ and a look at the making of the Mercurial Vapor Superfly II ~ including looks at Ronaldo’s foot molds… I’m excited to see what else will pop up in some of the beautiful gallery/event spaces in the Nike building, it promises to involve more engaging community focused arts and events! Take a peek at pics of the installation on the next page!
On fun press kit design and packaging - this one made me pretty giddy. Nike put a jersey in a bottle! And no, as much as i tried, pulling it out of the little hole doesn’t really work. They ingeniously put a pull tab across the label which hid the split in the bottle. Conceptually it really drives the point home that these super light dry-fit jerseys are each upcycled from 8 plastic bottles. I do hope they didn’t waste more making/using the plastic bottles to house these though! These also came with the most adorable teeny tiny USB keys containing the press releases and high res pics of the newly launched collections.
On design details to watch out for as the Nike World Cup team kits get launched (home kits we got a peek at, but official launches are to come…) ~ All of the 2010 World Cup Nike jerseys have a secret message printed on the inside behind the team emblem, next to the hearts of players ~ for the Brazilian one it says “orgulho e amor”, which is Portuguese for “pride and love”! It was the most exciting feature i was looking forward to once i got the shirt out of the bottle… for the others, waiting to see the artwork/calligraphy when Nike has pics ready! Take a peek at the un-bottling and details on the next page!
James Jarvis!!! Ok, that’s my first reaction… or, maybe my second after, “oooh, florescent lights.” But what we have here is a first look at a the jackets in the new Nike Sportswear Six Collaborations… and its 5am, and i should sleep, but i wanted to share it with you… so see the pics on the next page, and SlamXHype has some good info and apparently more will come tomorrow… but for now, check out the close ups of the artistic crests and crazy fonts on the back. For each of these 6 countries, artists from the respective countries were selected to reinterpret the full team kit! The artists are as follows ~ USA - Mister Cartoon, England - James Jarvis, France - So Me, Netherlands - Delta, South Africa - Kronk, Brazil - Nunca. See the fun pics on the next page. I’m madly James Jarvis lusting.
Good morning 3am London ~ it’s been quite the evening with Nike Football/Soccer, running around and ending up on buses with ~400 international press folks ~ ending up at Battersea Power Station in the rain with its huge purple projections, only to delve deeper into what some felt was like a bat cave or villainous lair of lights and steps and shiny new products to tempt us with. But the main attraction announced tonight (with the help of Cristiano Ronaldo) ~ was what all this purple was about! And my favorite part of course is not only the new shoe, the Nike Mercurial Vapor SuperFly II… but the magical glowingly purple glass/cement box that looked like an apple store in a shipping container. The purple dots on the glass became smaller and smaller until you could see the wall of shoes hung upon them… On the next page see pictures of the installation, the new Nike Mercurial Vapor SuperFly II, the new Nike Football+ iphone app (with twitter/facebook integrations), design sketches… and the full press release!
I have that tendency to post things when i get really excited... really really late at night (like 4:30am?)... thing like the Nike 2008 Olympic Footwear collection, which has a new unique shoe for EVERY sport to be represented at the Beijing 2008 Olympics. And then as usual, i wake up, and start reading and clicking and browsing even FURTHER only to find another aspect of the story i just get so giddy about i can't help posting it. Well today, it was reading the design stories behind each and every shoe, and viewing the extremely high resolution images, have you LOOKED at some of these soles up close?
Shoe and sport aside, there is some fascinating materials design going on here. After the jump are some of the most interesting shoe soles and their Material Design Stories as found in the many press releases.
Nike has designed a whole line of Olympic Footwear... one for every sport in the Beijing 2008 Olympics. And besides the usuals like track and field, basketball, etc... what fascinates me are their designs for things like Gymnastics, Wushu, Kayaking, Wind Surfing, Taekwondo, Equestrian, and Fencing. These were launched at the incredible 2 day press event: The Nike Beijing Innovation Summit (more images here).
View the most interesting designs after the jump ~ with a special feature on the fencing 'Ballestra' shoe (for Justine) ~ and just in case you have yet to see Kobe jump over an Aston Martin in the new Hyperdunks, i've embedded that as well!