It reminds me of a yoga mat. when being carried and folded anyhow. But it seems like a nice alternative to those tiny flimsier bags you crunch up into your main purse, and whip out… and “poof” a nice bag for all your groceries? It looks more sturdy and i like the over the shoulder carrying style… groceries can get heavy! But i’m all for the recycled bag usage, especially when walking a few blocks with groceries (be it for excercise or necessity)