Amex Butterfly- 06.21.06
There are gimmicks and there are - American Express Gold Card gimmicks… sleek, sexy, and i’m sure intentionally flashy. Introducing the Butterfly. The card literally folds in half to fit in this keychain case. Its actually pretty enough to grab with merely your keys and cellphone. You can take it out fully to pay, only half way to swipe, or (according to the demo) just hand them the case (but i forsee many a confused waiter). Now when are they going to add the RFID tag so i can swipe the Butterfly at 7-11’s like the Blue card?