Obay - WhyBecauseISaidSo- 02.24.08
I stopped suddenly while walking and HAD to photograph this ad… i kind of hoped it was a random subversive urban hack… but then i saw it in the buses, and throughout the city. This one still has the best (ok, by best i meant worst) stock photo image… and caption… “My son has ideas of his own. Obay put a stop to that… from the makers of WhyBecauseISaidSo.” And the packaging design of the bottle could certainly have been done up a bit more to make it more convincing! But thanks to a submission over to NOTCOT.org on that same night about how Torontoist discovered what it was really about, the mystery was solved! See more images, the culprit behind the viral, etc after the jump!
Torontoist reports: “It’s finally official: Rob Savage, Colleges Ontario’s Director of Communications, called Torontoist moments ago to confirm that Colleges Ontario is indeed behind the ads, and the organization just sent out a press release with information about a media launch event next Monday at (fittingly) Centennial College that promises to reveal “the news behind Obay and its side effects on Ontarioâ€™s Post-secondary Education.” Torontoist will be there.”
And you can view more images of other ads on the growing Obay Ads Flickr Pool as well!