Feels very “scripted” and staged to me, but perhaps I’m just jaded & overly skeptical. I would have been more entertained if the crabs had at least scrabbled away in all directions, creating some sense of panic. Sorry Discovery, this one’s a miss. I’ll still watch the show though!

I agree, I think that looks a bit too contrived. Love the accents though :)

the crabs were all dead is why they dint scramble

100% scripted. Come on. Note the way camera tracks left as the glass tank exits camera right, (which just happens to be) the moment when the tank shatters. Also note the “actors’” feigned surprise, the lack of glass EVERYWHERE (including on the crabs), the narration which levels perfectly each time he speaks (i.e. voice-over), etc. Corporate viral videos can “smell fishy” (excuse the pun) — case-in-point Kobe Bryant’s excellent viral for Nike’s Hyperdunks — but they at least need to show a little imagination. Color me unimpressed.

Deadliest Catch has been great so far this season! If you haven’t seen it before, Deadliest Catch follows the now legendary captains and their crews as they endure the brutal Bering Sea doing one of the deadliest jobs in the world - Alaskan Crab Fishing. Discovery Channel just launched something new its website, too - you can send your favorite captain a message, and if you ask a question, they may respond with an audio message
http://dsc.discovery.com/fansites/deadliestcatch/audio-messages/audio-messages.html
New episodes premiere Tuesday nights at 9PM

The crabs are cooked - that’s why they are that lovely red color - anyone that has been crab fishing knows that they are brown when they are alive in the water……and go red when you boil them….oh dear…

That might not be necessary true. Although it does look staged, there are alaskan king crabs that are naturally red in its raw form.