Jurlique Biodynamic Packaging- 10.22.08
Oooh, on things i’m slightly kicking myself for now… i was just in Sephora today and gave in to one of those packaging influenced spontaneous splurges… Jurlique’s new Biodynamic line is GORGEOUS! The packaging is just beautiful ~ in that high quality bottles, beautiful curves, unique yet functional, frosted glass kind of way… and all of their inserts and boxes are 100% post-consumer recycled paper… the sampler kit of the new lines come in what appear to be egg cartons at first - which are also 100% recyclable…. not to mention their products are all natural, made from plants and flowers from their South Australian farms.
The part i’m kicking myself over? I knew it sounded familiar! A quick search through email reminded me that this is the exact line i missed a bbq launch event for in Hollywood at the infamous Hillhaven Lodge, which is the kind of place filled with hollywood legends - originally home to Ingrid Bergman - and currently home to Brett Ratner - who had the photography book Hilhaven Lodge: The Photo Booth Pictures showing pages of fun hollywood types in photo booth pics… (my excuse is that i got caught up in san diego!) Basically, i hate to admit that sometimes PR folks know exactly what types of products fit perfectly with my tastes before i do, because when i wandered through Sephora i couldn’t resist playing with every product in the Jurlique Biodynamic line, and ended up picking the sampler with all the adorable scaled down minis and the fabulous egg carton-esque packaging to photograph and share with you.
Also… while i’ve only just started trying it out, the all natural line feels incredibly refreshing and light, and i guess i’ll find out by morning how my skin responds to it! Take a look at the many pics on the next page, there’s something so nice about the shape of the glass bottles they’ve designed.
Any idea what font is used in the Jurlique logo… it’s gorgeous!
----- JoshuaCreative 19.11.08 17:04