History of Labels: Veuve Clicquot- 10.07.08
Here’s another one from the plethora of pics that have been waiting to become posts ~ while traveling with Veuve Clicquot in Reims, we had a special tour in the VCP Maison de Patrimoine (think: amazing archives of the history of Veuve since the 1800’s in one room) by Fabienne Huttaux, the Historical Resource Manager. And amongst the many things she showed us (like the originals of the first shipment ever made, which was to Venice, and the first invoice to the USA, including some as movie props…) ~ i was most fascinated by the evolution of the labels! With full white glove treatment, we were shown this little book that housed every label variation since the beginning, long before the signature yellow label was even yellow… personally my favorites are the oldest ones, with elephants from the trading company logos distributing them. In addition to label imagery, you can also get a peek at the shelves and shelves of resources, as well as closer looks at some of the documents i mentioned, the typography not only on the documents but the spines of the archives were stunning, and make me wish we were still trained as thoroughly to have perfect cursive handwriting.