*notcot in design , 10:17

History of Labels: Veuve Clicquot- 10.07.08

label2.jpgHere’s another one from the plethora of pics that have been waiting to become posts ~ while traveling with Veuve Clicquot in Reims, we had a special tour in the VCP Maison de Patrimoine (think: amazing archives of the history of Veuve since the 1800’s in one room) by Fabienne Huttaux, the Historical Resource Manager. And amongst the many things she showed us (like the originals of the first shipment ever made, which was to Venice, and the first invoice to the USA, including some as movie props…) ~ i was most fascinated by the evolution of the labels! With full white glove treatment, we were shown this little book that housed every label variation since the beginning, long before the signature yellow label was even yellow… personally my favorites are the oldest ones, with elephants from the trading company logos distributing them. In addition to label imagery, you can also get a peek at the shelves and shelves of resources, as well as closer looks at some of the documents i mentioned, the typography not only on the documents but the spines of the archives were stunning, and make me wish we were still trained as thoroughly to have perfect cursive handwriting.

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3 Notes

Your site is simply FABULOUS!!!
Where have I been all this time…?
LOVE these labels!!
merci
Carolg

----- Parisbreakfasts 28.09.09 05:13

Excellent post. seeing that collection would have been an absolute treat.

But why couldn’t you have taken direct photos? Or even level photos? I’d love to see the detail on the paper.

I’m sure nothing will come of it but to see the pictures in their original resolution would be great.

Specifally images (label1.jpg, label5.jpg & label6.jpg). too bad though.

posts like this make me so jealous of this site that I have to stop reading sometimes! damn it that trip must have been classic.

----- Lee 10.10.08 12:48

Fantastic collection of labels!

----- Delicious Industries 08.10.08 02:00

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