Aliph Introduces Jawbone PRIME™ Bluetooth® Headset with EARCANDY™ Colors, Delivering up to Nine Decibels of Improvement in Noise Suppression
NoiseAssassin™ 2.0 Brings Users Approximately 5x Better Call Clarity in the Noisiest Environments

SAN FRANCISCO, CA - April 23, 2009 - Aliph, the leader in mobile audio, today introduced Jawbone PRIME with EARCANDY colors.  Jawbone PRIME brings consumers even better audio quality, improved comfort and fresh, fun color choices.   This release continues Aliph’s tradition of marrying technology and design to deliver the best Bluetooth headset on the market.  Jawbone PRIME and its EARCANDY colors are available today for pre-order at www.jawbone.com and will be sold in retail stores nationally starting May 2, 2009.
 
“We watched our customers closely and saw how they struggled to be heard in extreme noise environments. So, we focused our engineering team to go deeper on the tough problems like crying babies, pounding jackhammers, beeping elevators and the like,” said Hosain Rahman, Aliph’s CEO and co-founder.  “As a result, we are excited to announce Jawbone PRIME, with orders of magnitude better noise suppression, so our customers can continue their conversations wherever they happen to be.”

NoiseAssassin 2.0 Sets New Audio Standard
With Jawbone PRIME, Aliph has once again obsoleted itself with the latest in NoiseAssassin technology which delivers better noise elimination performance, an integrated digital approach to wind reduction, and a fail-safe solution if the Voice Activity Sensor (VAS) does not touch the user’s face.

Jawbone PRIME has even better background noise elimination than the previous generations. NoiseAssasin 2.0 delivers an order of magnitude improvement in the noisiest environments (6 to 9dB) extracting even more noise while keeping the user’s voice natural.

Acoustic Voice Activity Detector (AVAD) provides a fail-safe mechanism when the Voice Activity Sensor (VAS) does not touch the user’s face. If the VAS is not touching the face, Jawbone PRIME performs as good as or better than any other noise cancelling headset. When the VAS touches the face, the user experiences a turbo-boost to the NoiseAssassin performance.


Jawbone PRIME also includes Multipoint functionality and can be simultaneously connected to two Bluetooth enabled devices.

Jawbone PRIME Works Beautifully in Wind
Aliph’s world-class engineers are heavily focused on solving wind for users in every day usage scenarios by leveraging the physical advantages of the proprietary sensor coupled with new Digital Signal Processing (DSP) algorithms. Jawbone PRIME handles wind up to 10 mph so users can have intelligible conversations while maintaining the natural sound of the user’s voice. This innovation represents a critical step towards solving wind interference which has historically been a physical problem that has plagued the industry.

New Fit Options Customized for Every Ear
Every ear is unique, like a fingerprint. Jawbone PRIME introduces a wide array of customization options, enabling the user to find the most comfortable fit. With three round Earbuds, three New Fit Earbuds and an optional earloop, the user can identify what works best for the individual ear. For the majority of users, the New Fit Earbuds render the earloop completely unnecessary.

Fresh and Attractive EARWEAR® Brings Spring to Bluetooth Headsets
By combining fashion and youthful exuberance with unparalleled noise elimination, EARCANDY will bring new users into the category by inspiring them to buy their first Bluetooth headset. The vivid range of EARCANDY hues reflect the Spring 2009 fashion trends in which bright colors are made approachable and wearable, resonating with women and younger users who care about products that fit into their lifestyle.

“EARCANDY is our summer color burst, to bring self-expression and a smile to our line-up,” says designer Yves Behar.  “The four colors represent great skin-tone complements and contrast, as well as personal style one cannot resist, this reinforces the basic notion that anything that the consumer wears makes a statement, and it should be designed as such…this is what we call EARCANDY.”

EARCANDY builds on Aliph’s design leadership. Jawbone is part of the collection at several prominent museums, including The Museum of Modern Art, New York.

Availability and Pricing
Prior to launch, consumers can pre-order Jawbone PRIME for $129.99 on www.jawbone.com.  Starting May 2, 2009, Jawbone PRIME will be available for purchase at the Apple Store, AT&T, Best Buy Mobile and Verizon Wireless stores nationwide. Jawbone PRIME is also available internationally in the UK, France, Germany, Greece, Norway and Canada.

Jawbone PRIME Specifications
Price: $129.99 USD
Talk Time: Up to 4.5 hours
Standby Time: More than 8 days
Range: At least 33 feet (10 meters)
Charge: 80% charge in 35 minutes, 100% charge in < 1 hour
Weight: ~10 grams with Earbuds
~ 9 grams without Earbuds
Colors: matte black Blah Blah Black, satin brown Coffee Talk and platinum Going Platinum for Jawbone PRIME. EARCANDY comes in four colors: red Frankly SCARLET, yellow ‘YELLO!, green Drop Me A LIME and purple LILAC You Mean It
Supports Multipoint: Pairs with up to 8 devices, 2 simultaneous connections
Supports Bluetooth®: 1.1, 1.2, 2.0, 2.1 + EDR