A peek into TBWA\Chiat\Day LA- 08.18.09
On inspirational spaces ~ and that very odd feeling of wishing i had a huge office filled with creatives to hang out and play with (not that you kids here on the internet aren’t fun!) ~ who knew that answering a random email/twitter would lead to having such an inspiring lunch over at TBWA\Chiat\Day, and getting a chance to explore their VERY fun office space over in Playa Del Rey? I suddenly have the hankering to break out the vinyl cutter and fill unexpected spots with giant quotes… play with designing guest stickers (for people entering the house/office???)… spray painting giant logos out on the floor of the patio… build a BAR out of surfboards… and so much more silliness… It was really incredible to be in a place that so clearly prioritized creativity and the generation of fun ideas. Don’t get me wrong, i’ve always loved advertising, and i REALLY love the visual and innovative sides… but recently as i’ve learned about advertising on the web, i’ve gotten to see the less fun side of it (negotiations, accounts, ideas that get devolved until unrecognizable - as well as incredible ones of course!)… I guess you could say it was fun to have that moment of “ooooh so THIS is where my crazy campaigns and banner ads come from”… and just so nice to connect with real people behind the artwork, ideas, and campaigns.
SO ~ take a peek inside TBWA\Chiat\Day, the incredible land of ad legend, Lee Clow… tons of pics on the next page!
p.s. Huge thanks to all the TBWA\Chiat\Day-ers who knew NOTCOT ~ it’s such an honor to hear the sites help keep you inspired! And i’m not kidding about being curious to see what else you find out there that i miss!