Daily Candy Print Guide to LA- 12.18.09
I’m a bit obsessed with print recently. I mean, i always love/d print, but extra aware of it and all its design nuances at the moment. Beyond that, i can’t seem to help fixating on the way digital/online medias can translate back out to print in the real world well ~ and how integrated ads can be beautiful and/or enhance the content. Ran into this little booklet for the first time at a hotel and love not only the concept and execution, but also the design!
Daily Candy has a beautiful Los Angeles pocket sized city guide that is perhaps one of the most thorough (SO many of my favorites and many more are included!) guides to places to eat, sleep, shop, and more in LA! Design is fun and readable, adorable little icons and extra notes and illustrations tucked away in each page. It’s also light on the branding/advertisements Only a few Jet Blue ads inside with fun creative and copy of course! On the front it mentions it is in partnership with the Viceroy Group and Urban Retreats. As far as positioning, seems like great positioning to get Daily Candy in front of boutique hotel guests ~ particularly those who may not know the mailing list yet. Lovely idea, beautifully executed, i’d rather grab one of these than a Wallpaper guide, etc. if i’m sending a friend off to explore LA ~ now i’m curious what other cities exist! And how to find them! Take a peek inside this LA guide on the next page…
UPDATE: Just in from Daily Candy - there are NYC and LA guides. the NYC guides were made last year and can be found at the 5 W hotels in NYC. The LA ones just arrived in the Viceroy and Urban Retreat hotels last month! “They were penned by the NYC and LA editors respectively. It’s the first time we’ve printed our favorites in such a fashion and they are being well-received in both markets. The great thing is it’s everything we love — Not just the “latest and greatest” but they also include mention our tried and true favorites.”