Citroën DS3 Design Driver- 04.18.10
While rushing to a Molteni/Ferragamo event on Montenapoleone the other night (which was definitely a fire hazard with the number of people crammed in the store!) ~ i was pleasantly surprised and amused by the Citroën DS3 Design Driver ~ a huge red lamp serving as a lounge as you popped out at the Montenapoleone metro. A lamp that sized ~ wow ~ you just can’t help but smile when you see it!
According to FuoriSaloni - “The most refined heart of the city, Piazzetta Crocerossa, on the corner with Via Montenapoleone, will stage Citroën DS3 Design Driver, an original installation which will be used to unveil the latest creation to come out of the Citroën stable, the DS3, launched on the Italian market on the 21st of March. The installation bears the signature of the architect Fabio Rotella, whose aim was to create an “Open Air Living Room” where a six-metre-high lampshade covers and illuminates a lounge area… The large lampshade is reminiscent of the Venini lampshades hosted by Citroën in the lounge area as a valuable testimonial to a major name in Italian design. The unmistakable creations of the historic glass maker illuminate the exquisite chairs, recreating the atmosphere of an ideal lounge in which to meet and share ideas, projects and creativity.”
See more images of the stunning lamp on the next page!
