*notcot in food+drink , 14:10

Dom Pérignon + Marc Newson- 04.12.10

domnewson00.jpg On random adventures today, went to go find the Dom Pérignon Black Box by Marc Newson collaboration ~ special travel/gift packaging for the Dom Pérignon 2000 vintage. While i love the colors and playful way it photographed… i must say, as far as product collabs to save for years to come, this one feels a bit like plastic packaging, versus a solid reusable champagne cooler like some of his previous 3 collaborations? This polycarbonate black box is designed to play with the iconic shape of the bottle, and keep it perfectly chilled for any occasion, with a design that is said to “resists the wear and tear of transport and keeps Dom Pérignon perfectly chilled, even in the hottest destinations.” It does look awesome in pictures though, and i love the green on black! Also you have to check out the coolest robot of a street art piece i ran into on the way there too!

Displayed in a darkened room amongst glowing plexi cut outs of various monuments glows the packaging… domnewson6.jpg







Now that you’ve seen the bottle… here’s the… getting TO this place…

how bad ass is this street art guy i ran into nearby? domnewson0.jpg

And while i’m totally lost looking for anything that looks like something that would house a Dom Perignon pop up shop… i encounter the MAD House sign… domnewson1.jpg

… peek into this long driveway inside the gate where a woman is talking to her mechanic… at the autobody shop… domnewson2.jpg

… then spot the inconspicuous Dom logo… domnewson3.jpg

Get buzzed in by a woman hiding behind her iMac… domnewson4.jpg

And then there’s the bottle! And to the right is the darkened lounge where the pictures above came form… domnewson5.jpg

pressdomnewson.jpg If you’re curious ~ the press release is interesting: MARC NEWSON CREATES THE DOM PÉRIGNON “BLACK BOX”



For his fourth collaboration with the House of Dom Pérignon, Marc Newson has created for this exceptional wine a travel-friendly case that suits any occasion for global nomads like himself. Wherever he goes, Marc Newson turns his watchful, discerning eye to groundbreaking design potential. With the Black Box, he has created a case that resists the wear and tear of transport and keeps Dom Pérignon perfectly chilled, even in the hottest destinations.

dom pérignon and marc newson

At a time when designer collaborations with luxury houses tend to be one-shot events, design star Marc Newson’s collaboration with Dom Pérignon is unique for its richness and depth of expression. Five years into their association, Dom Pérignon continues to inspire Marc Newson as much as the designer inspires Dom Pérignon.

“I’ve always loved Champagne, but personally I feel very close to Dom Pérignon. It is classic yet cool and inherently modern. In terms of design, the fantastic silhouette of the bottle has stood the test of time - it remains unchanged since its creation and has become an icon. That’s a very rare trait.” Marc Newson

the black box

For this latest collaboration, Marc Newson projected the Dom Pérignon bottle onto his own lifestyle, taking it off its pedestal just enough to integrate it into everyday life and make it even more accessible no matter what the occasion.

Rather than reinterpret the iconic bottle, which he notes is “very special and instantly recognisable”, Newson aimed to instill it with a new, very modern sensibility that fits with today’s mobile lifestyle. The secret of the Black Box, he says, was to “expose” its shape and play up its silhouette. “It’s like creating the shadow of the bottle,” says Newson.

Newson’s inspiration stems from practical observations. “I look around at what exists and what should exist,” he says. “It’s about creating something qualitative, not disposable or gimmicky. Dom Pérignon’s philosophy - and mine - is the opposite of that..”

The result is a striking travel case created especially for a bottle of Dom Pérignon Vintage 2000, made of polycarbonate, a durable modern material, which has the added advantage of thermal compatibility. “As for the “hot and cool” aspect, there’s the literal interpretation: It does have the physical attribute to maintain temperature. And it has to be a hot and cool - as in “desirable” - product”, explains Newson. The bottle is completely insulated thanks to a double mold: The Black Box protects its precious contents from shock and temperature variations, thus preserving it while making a design statement all its own. Once it has been used as a portable stylish isotherm, the handle can also be removed to retain an uber cool design piece. “The Black Box was created to live in a consumer’s environment,” says Newson. “It will definitely find a prominent place on my mantelpiece at home!”

Not that Newson stays in one place for long. Ever on the move, he designed the Dom Pérignon Black Box with his own contemporary mobile lifestyle in mind. “With Dom Pérignon, you know that you will find excellence whether you are in Tokyo, Paris, Moscow or New York,” he notes. “There is something very reassuring about that. I love the idea of creating something that is globally appealing and enduring.”

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1 Notes

Wow, awesome! I already saw this packaging, but the one with LEDs is really interesting!

----- Joffrey 12.04.10 15:42

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