*notcot in nature , 02:32

Gap’s Project Reindeer- 12.15.10

gapreindeer0.jpg I can’t even begin to tell you how giddy i am tonight. One, its 2am. Two, REINDEER! And there is an inexplicable joy when ad campaigns that i adore and would write about anyhow, are supporting NOTCOT! Firstly, let’s look at Project Reindeer minus the Gap involvement. There’s a page where you can watch the Reindeer Webcam, see their GPS tracked movements, watch fun Reindeer videos, and get to know a bit about each of the 8 reindeer in the herd as well as Zoologist, Josh, who focuses on North American Caribou… all the way out in Lake Crystal, MN. That alone is pretty awesome. Now, add the rather bizarre but interesting layer Gap has added on this. Each deer is assigned a specific deal (i.e. Emma = 40% off your purchase). Each day there is a new goal (i.e. Shortest Distance Within 24 hrs). Whichever reindeer reaches that goal, you get that discount the next day. See? A bit bizarre, yet strangely fascinating when you mix it all together?

So, inspired by Project Reindeer, I can’t help but wonder… who is this Zoologist Josh? How did they find him? Are they sponsoring his research? Is there an interesting public way advertising and academic/zoological research can come together? How can we further evolve mutually beneficial relationships of academic research, design inspiration, brands, and more… we’ve often mused over here at NOTCOT about finding ways to get more involved in that side of things. Then again, Justine, our NOTCOT.org editor who is also a research zoologist with a doctorate in animal behavior, coupled with our never ending fascination with nature and creative inspiration at NOTCOT… hmmmm. Much to think about! And who would have thought this late night ramble would be sparked by Gap? And Project Reindeer? Ok but back to the topic at hand ~ check out some screenshots on the next page of their fun simple page… as well as some of the absurdly amusing video bios of the various reindeer!

p.s. For full disclosure, this isn’t a sponsored post. Just something that i discovered because they are supporting NOTCOT, and was such a fun concept, i would have written about it anyhow! I guess it’s a perfect fit!

UPDATE: Project Reindeer is a Gap/AKQA project by Deep Local, the awesome post-digital shop that helps brands create remarkable experiences that bridge the online and physical worlds, who also did the awesome Saatchi LA NogPong!

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The reindeer are awake!!! And moving around more… reindeernew.jpg

UPDATE: love this vid of the making of

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