*rugenius in nature , 11:55

MyFarm at Wimpole Home Farm- 06.22.11

myfarmsheep.jpg Justine was sharing this incredibly intriguing project she found happening in the UK… supposedly its like Farmville, but in real life… while still online… anyhow, take a peek below at what she has to share about it!

Last month, the National Trust launched the MyFarm project, which creates and bridges digital communities with the daily realities of farming. Although the project was heralded by the BBC and others as “FarmVille meets reality”, those behind the project are clear to stress that this is not a game. Instead, the community of 10,000 online Farmers have a direct impact on the workings of the farm at National Trust’s Wimpole Estate and are effectively working with farm manager Richard Morris to decide how it should be run. The first MyFarm vote took place last month, with internet farmers voting to grow wheat and that decision is already being implemented!

The project is a fascinating mix of real and virtual worlds and demonstrates a great use of digital and social media to raise awareness about the National Trust and British farmers. It also provides unrivaled access to a working farm. No matter where you are, you can follow the estate on twitter (@WimpoleEstateNT) as well as farm manager, Richard Morris (@farmermorris) as he goes on his rounds to check on the farm and reports on the many new arrivals (the last few days have seen many new piglets and calves!). They team have also just set up a dedicated MyFarm twitter account (@MYFarmNT) and an account for Emma who looks after the Shire horses (@EmmaMyFarm). The Shires are one to watch at the moment, with a new streaming cam for MyFarmers to be able to watch the pregnant Queenie and hopefully witness the birth of a Shire foal live in the next week or so!

In addition to being a fascinating project, the Wimpole Estate is an incredible place to visit. Located just outside Cambridge, it is one of my favorite escapes, with a beautiful stately home and gardens as well as the farm. It is also home to many of my favorite rare breeds. The home farm is a Rare Breeds Survival Trust approved farm park, home to a number of rare breed livestock including horses, sheep, goats, pigs and poultry. The estate also runs a great events/courses series. I recently learned to hand shear some rare breed sheep and may be back soon to try my hand at hedgelaying, blacksmithing or ferretting. The next MyFarm vote is coming up soon and is about a subject near and dear to me, SHEEP! So let’s get voting to save native breeds!

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Great campaign and photo series as well, featuring some beautiful native breeds:

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Here are a few photos from our own visits at the Wimpole Estate.

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Here’s a look at the MyFarm page: myfarmhomepage.jpg

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