*notcot in tech , 18:25

Mercedes-Benz IAA 2012: History Up The Escalator- 09.12.11

merciaa0.jpg Currently in Frankfurt for the IAA with Mercedes-Benz, i’ll be hosting a live interview with Christoph Horn, Director of Global Communications Mercedes-Benz Cars and Anders Sundt Jensen, Director of Brand Communication Mercedes-Benz Cars, about the new products and features at the IAA tomorrow that you can view live on their Facebook page just after the streamed press conference! Please tweet questions you want me to ask with the hashtag #mbLiveTalk, and i’ll try to get answers for you!

As for sneak peeks, tonight was the pre-press conference event with sneak peaks all around… including getting to run around the 3 story “booth” of a space that has housed everything from rock concerts to tennis matches and for the last decade or so ~ Mercedes-Benz at IAA! One of the most noteworthy details beyond the breath taking facade they’ve constructed with in? The history of Mercedes through model cars (and a stuffed MOOSE) that you encounter between the escalators as you head from the ground floor to the 3rd. Take a peek at a video on the next page, as well as more pictures of the space!

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1 Notes

Ah yes, the infamous “moose” test on the A-Class in 1997. Nice to see Mercedes-Benz has a sense of humor!

----- James 12.09.11 21:41

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