Into the AETHERstream- 10.08.11
I love when things just fall together. Like yesterday ~ finding out that the gorgeous AETHER APPAREL (who has been a kind supporter of NOTCOT over the years through beautiful advertising!) is actually LA based! And love matte black/metal/wood minimalist gear, gadgets, and cars/etc as much as we do. They just took the mobile pop up shop to a whole new level with their AETHERstream ~ designed by Thierry Gaugain, this airstream that has been gutted and retrofitted with reclaimed wood floors, modular shelving, and vintage gadgets/gear… and their storage? Stacks of huge pelican cases! It’s a beautiful (though tight) space ~ and it was great to see the majority of their collection in person finally… the tiny details were amazing ~ from quality of materials and stitching (it just feels so GOOD!) to the awesome black safety pins they use to attach their tags and the Aether whistles on each piece. Take a little tour in and around the AETHERstream on the next page ~ it will be hanging out in LA for a few weeks before it heads cross country to NY by mid nov!
While LA weather is pretty warm and gorgeous at the moment, i’ve had winterwear on the mind, toying with the idea of playing in real winter a bit more this year and being grossly unprepared wardrobe wise… they kindly gave me one of their signature Space Hoodies, and first reaction is definitely IT IS SO LIGHT. Also warm and cozy and feels amazing… Here’s a peek at our current lustworthy favorites we found as i dream about how to keep warm…
For ladies ~ Element ~ layered goodness to keep you warm and dry, while still sleek enough for city wear, still ready for snowboarding!
For men ~ Military Jacket (looks even better in person than in pics!)