*notcot in , 21:55

Seize sur Vingt at Fred Segal- 10.13.11

ssv0.jpg On random NOTCOT firsts ~ i’ve never watched a guy get fitted for a shirt ~ while sipping Bushmills + Ginger Ale with cookies. Shopping Fred Segal tonight, popped by the Seize sur Vingt event to take a peek at the new Fall/Winter 2011 collection of bespoke shirts made of amazing feeling italian fabrics… Fun detail to note? These may be the perfect shirts for anyone who loves Billy Joel’s “We Didn’t Start The Fire” ~ as the names for the various patterns in the previous and current collections are named after phrases from the song. From British Beatlemania and Foreign Debts to Joe DiMaggio and Pope Paul Malcom X to Strangers in a Strange Land and Watergate Punk Rock. While the link between color/pattern and naming didn’t seem clear to me, i do wonder if there is a secret visual code that will emerge when you place the patterns (or overlap the swatches) in lyrical order… Take a peek at the event, the details, and some of our favorite patterns on the next page! (… as well as the music video with lyrics and corresponding shirts linked!)









ssv11.jpg Burned Jungle Cenote with Metal Buttons


As for the song… Billy Joel’s We Didn’t Start The Fire… (with the corresponding shirts linked in the lyrics!)

Harry Truman, Doris Day, Red China, Johnnie Ray South Pacific, Walter Winchell, Joe DiMaggio

Joe McCarthy, Richard Nixon, Studebaker, television North Korea, South Korea, Marilyn Monroe

Rosenbergs, H-bomb, Sugar Ray, Panmunjom Brando, “The King and I” and “The Catcher in the Rye”

Eisenhower, vaccine, England’s got a new queen Marciano, Liberace, Santayana goodbye

CHORUS We didn’t start the fire It was always burning Since the world’s been turning We didn’t start the fire No we didn’t light it But we tried to fight it

Joseph Stalin, Malenkov, Nasser aand Prokofiev Rockefeller, Campanella, Communist Bloc

Roy hn, Juan Peron, Toscanini, dacron Dien Bien Phu falls, “Rock Around the Clock”

Einstein, James Dean, Brooklyn’s got a winning team Davy Crockett, Peter Pan, Elvis Presley, Disneyland

Bardot, Budapest, Alabama, Krushchev Princess Grace, “Peyton Place”, trouble in the Suez


Little Rock, Pasternak, Mickey Mantle, Kerouac Sputnik, Chou En-Lai, “Bridge on the River Kwai

Lebanon, Charlse de Gaulle, California baseball Starkweather, homicide, children of thalidomide

Buddy Holly, “Ben Hur”, space monkey, Mafia Hula hoops, Castro, Edsel is a no-go

U-2, Syngman Rhee, payola and Kennedy Chubby Checker, “Psycho”, Belgians in the Congo


Hemingway, Eichmann, “Stranger in a Strange LandDylan, Berlin, Bay of Pigs invasion

Lawrence of Arabia”, British Beatlemania Ole Miss, John Glenn, Liston beats Patterson

Pope Paul, Malcolm X, British politician sex JFK, blown away, what else do I have to say


Birth control, Ho Chi Minh, Richard Nixon back again Moonshot, Woodstock, Watergate, punk rock Begin, Reagan, Palestine, terror on the airline Ayatollah’s in Iran, Russians in Afghanistan

Wheel of Fortune”, Sally Ride, heavy metal, suicide Foreign debts, homeless vets, AIDS, crack, Bernie Goetz Hypodermics on the shores, China’s under martial law Rock and roller cola wars, I can’t take it anymore


We didn’t start the fire But when we are gone Will it still burn on, and on, and on, and on…

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