Icebreaker ~ the New Zealand Merino wool wearable company that keeps us warm (and has that adorable Baacode system that lets you trace back and see what sheep your clothes came from) ~ has always had some awesome and crazy surreal ram/man photos… well today their new lookbook came through ~ and it brought out the little kid in me ~ i love the flash card set feeling of the book! And it definitely made it easy to flip through and make little piles ~ figuring out ones i was curious about/etc! As much as i shop online ~ i must admit i love catalogs and look books in print ~ it just FEELS great still! (And its a nice break from so much screen time in our lives!) Take a peek at some of Icebreaker’s imagery on the next page as well as their flashcard look book for SS12 ~ the bliss wrap in black is looking particularly cozy tonight…

Tags: fashion - gifts - packaging - shopping