*notcot in tech , 16:50

Packaging Design of the Kindle Fire- 11.21.11

kindlefire0.jpg It’s mail order season ~ new seasonal UPS/Fedex/USPS guys showing up daily ~ packages on every doorstep it seems ~ lines starting at the post office, and i can’t help but get curious about how people are packing things, how much waste we’re using to ensure our goods are protected to their destination. Well, the Kindle Fire just arrived ~ and i must say, i love how streamlined their packaging is ~ it just keeps getting cleaner and simpler, yet still creates a nice, satisfying unboxing experience ~ creating that perfect element of surprise even when you know what you’re getting as you pull the strip, and lift open the box ~ and the Fire is there presented to you! Take a peek at their nice, minimally designed box and reinforcements on the next page while i go check on whether the updates to it have downloaded so i can play with it.

p.s. Only criticism would be maybe it shouldn’t be SO obvious what’s inside on the outside of the box… the first Fire seems to have “disappeared” somewhere between delivery and ever making it here!

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