*notcot in design , 20:13

Inside Lee Clow’s Beard: the book.- 05.18.12

leeclowsbeard0.jpg There’s something magical going on over at TBWA\Chiat\Day in LA ~ I’ve been following @LeeClowsBeard on twitter for years now… endless amusement, for a while it was unclear if it may be the advertising legend Lee himself… then word spread it was another “fake” twitter account… the type that people stop caring is fake because its so well written and amusing. But you always wonder who is behind this stuff, and whether their “inspiration” approves. Well, in the case of Copywriter, Jason Fox, in Dallas,TX… while he managed to last about a year before asking if Lee knew about this twitter, and whether he approved, it seems to have worked out like a dream. Lee not only approved, but now there is a BOOK and an iOS APP!

Here’s a look at Jason Fox’s digital reveal today ~ and it was amazing to get to join the team at TBWA\Chiat\Day LA for the launch of Let There Be Dragons (TBWA\Chiat\Day’s new content creation offshoot who is also responsible for the book!) as well as the @LeeClowsBeard Book! Take a peek on the next page to see the festivities (including real life Lee Clow with 2D Lee Clow and @LeeClowsBeard) and a peek inside the book!

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Great forward from Lee! beardintro.jpg

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… the beards are really all over the office! leeclowsbeard10.jpg

Here’s the touching intro… beardintro1.jpg

Great instagram from TBWA instagramlee.jpg

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