*rugenius in design , 00:00

Designed to Win at the Design Museum- 07.26.12

towin.jpg The latest from London-based editor, Justine Aw.

This morning, we got a sneak peek at ‘Designed to Win’, the new exhibition that opens to the public tomorrow at London’s Design Museum. The exhibition celebrates design in sport, created in association with Oakley focusing on the the relationship between design and performance and function, looking at how new materials, fashions and technologies have transformed sporting equipment. The exhibition wasn’t quite finished yet and you can see the finishing touches going up in our photos, but it should all be up and running for the big launch tomorrow! More photos on the next page.

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The staircase leading to the exhibition features the silhouettes of famous athletes and their vital statistics.

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The bamboo central corridor is meant to represent a velodrome racing track.

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Sporting bicycles and a look through to the Audi R18 E-tron Quattro LeMans racing car.

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An early wooden single seater sculling boat c. 1900 below a modern day racing boat.

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Impressive aerodynamic designs in racing wheelchairs have a sculptural beauty.

The Audi R18 E-tron Quattro LeMans.

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And a peek behind the wheel!

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The current and 1964 two-man bobsleighs.

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The Williams FW33 F1 Car, a beautiful vehicle, only recently replaced in February by the William’s FW34.

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A collection of racing cycles and suits from throughout cycling history.

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Loved this wall of shoes. Sadly one was missing at the time (so Cinderella-esque!), but is due to arrive in time for tomorrow’s launch. Love the wide variety of styles to suit every sport, yet all the shoes clearly belong to the same family!

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