IKEA’s Floating Market- 09.14.12
Just arriving in London pre-design week, the last thing i expected fresh off the plane was to end up on a boat in a London canal exploring IKEA color sorted floating displays with actors lounging and cooking in them… IKEA turning a section of Regent’s Canal in Islington into a floating night market to launch their colorful new collection. The floating night market was inspired by the vibrant night markets of Asia. Upon arrival, we found ourselves in a black and white pavilion making fantastic use of patterned textiles and put our names down for a boat ride to visit the floating showcases and enjoying cocktails while awaiting our ride.
Once our boat was ready, we were gondolier-ed along the canal in a black and white boat (all IKEA fabrics and pillows) to visit moored boats housing color-themed selections from the new IKEA ranges and even got a taste of a Swedish crayfish party on board! The IKEA floating market is open to the public tonight for one night only (Friday, September 14th)! We hear general admission has sold out, but you can find out more from the event facebook page. See our boat ride photos of the floating market on the next page!
It was hard to miss the IKEA floating market entrance as you came up the street…
First you wander into the black and white tent of a lounge…
… with delicious cocktails…
… and everything made of/from IKEA!
Emerging through the other side of the black and white tent is the dock, and we hopped on the next boat to go explore the floating market!
Here’s a peek from across the canal!
Though it was still light out when we were there - here are a few night shots from the IKEA UK Facebook page.
All of this floating fun was to showcase some of the products in the new 2013 IKEA catalog.