*notcot in design , 05:46

If we don’t…- 11.28.06

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If you don’t preserve nature by switching off your computer, who will?

The Publicis Counseil did an incredible ad campaign for EDF. Incredible submission, i can’t get over the photography or the message… view all four ads in full below (click to view larger).

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images via here.

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18 Notes

great post. i liked it…

----- Philippine Goji Juice 20.02.08 21:22

I think it’s clever and great photography/style, but I don’t believe in global warming. I wish people would look at the cyclical warming and cooling of our earth over the past hundreds and thousands of years… during the Industrial Revolution it was one of our coolest periods! BTW, there are more emissions made from the Toyota Prius being built (because it’s built more often and they don’t last quite as long) as a Hummer!! Don’t just believe everything you hear Hollywood and the media say (I know the majority of you confuse the two). Maybe question what you’re hearing from large groups that don’t want to lose their funding dollars.

----- Yada, Yada, Yada 11.02.08 14:22

This ad campaign is clever. Sean is an idiot.

----- Milton 27.12.07 15:32

….people. The reason animals seem out of place is because they are. That’s what we call “a point”. It’s getting people to realize, “Well that’s just silly. If I don’t animals sure won’t (because that’s out of place *GASP*) so that means I probably should!”

----- Anonymous 25.03.07 20:06

Nice one…. look closer, I think they’re CGI. Very cool, tho.

----- Alan the Great 08.03.07 09:37

Awesome..super cool! I specially loved the way they’ve been shot..

----- SAUMYA 08.01.07 04:58

Why do you associate environmental protection with leftist politics? Sustainability is progressive, if its associated with TQM and lean management… but individuals don’t understand… tragedy of the commons… As long as you associate this with leftist politics you have 50% of the world that isnt on your side.

----- BJ 09.12.06 19:13

SEAN, what kind of jerk are you? You can’t simply ignore the fact of tropical rainforests getting cut down, global warming an so on. And if it’s too late, you’ll simply say, “Oh, it’s too late to stop it now anyway, I’ll continue driving my 4x4.” or what?

----- SBJF 05.12.06 10:22

This is not a partisan issue. This an issue for anyone that cares about the health of our environment.

Very nice ads as well. They make you both think and smile.

----- Timb 04.12.06 21:41

gotta love ultra left propaganda such as this.

gotta love it.

----- sean 03.12.06 17:21

“the animals seems like out of the place.
It seems odd to be in the house when they should be in the wild.”

thats the whole idea of the campaign, its meant to provoke thought.

----- steve 03.12.06 15:53

I saw the penguin image first and I thought it was an ad for Linux before I read the text.

I think the ads are very clever and well put together.

----- Ben 03.12.06 12:29

Great Ads… but I gotta say, love that office. I wonder where they got that chair?

----- Andrew 30.11.06 08:57

The art direction is good

but

the animals seems like out of the place.
It seems odd to be in the house when they should be in the wild.

Feels that the idea good push further

----- Jason 30.11.06 03:25

I love this!!! Thank you.

----- Catherine 29.11.06 15:20

Brilliant! Especially the penguin one.

----- Joe 29.11.06 10:56

ahhh! penguins… but very nice. I’ll be checking my roof for the meerkats

----- oO 28.11.06 14:30

thanks. this post just made my day. what a fantastic campaign. =)

----- rugenius 28.11.06 05:56

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