KeyPort - an all in one key fob… just get specialized blanks cut to match your car, house, boat, locker, etc keys and the slot right in. In the press kit it says that it is “created to complement your personal style and organize those jagged objects you can’t live without.” And currently under development are RFID for remote keyless entry (or anything else you can imagine - be creative here), Alarm Remote (for your car entry/alarms/etc), and Flashlight (mini LEDs!)… hey, where’s my usb key? Either way, i’m dying to get my hands on one to try it out, my purse could certainly use less things to get scratched up on! and it would certainly work better to slip in a pocket.