The Wrong Store- 05.21.07
When is a store not a store? When the opening is a group of scenesters milling about in the street outside a 6x10 “come in we’re CLOSED” store, as black dunhills and CC Tobias Wong limited edition (of 2500) matchbooks and mini cups of RUSSIAN water* (dispensed out of pumps in pockets) are for the taking from the kids wandering around with trays… The Wrong Store, as only artist-designer Tobias Wong and Gregory Krum, retail director of the Cooper-Hewitt National Design Museum, could imagine it. As NYMag says, “the Wrong Store blurs design/fashion/art works by Richard Prince, Marcel Wanders, Herzog & de Meuron, Rodarte, Douglas Coupland, Maison Martin Margiela, Hella Jongerius, and others.” Pics below of the odd experience you need to see to understand.
*russian water = Stoli vodka/gin… served permitless on the street.