*notcot in design , 15:48

2007 IDEA Winners- 07.24.07

idsa2007.jpg
the 2007 IDEA winners have been announced, and having just gone through all categories, i must say my favorites are in the Packaging & Graphics category. As you can see from the winners, transparency seems to be the winning theme… from Jawbone’s gorgeous floating box display to Panasonic’s Headphones that have a mix of image of the headphones and transparent side of the box showing the real thing! And i love Cargo’s new liquid foundation packaging that makes it much easier to get every last drop out, and less packaging to dispose of. Also noteworthy - congrats to Belkin! Exciting to see my favorite Surge Protector take bronze in the Consumer Products category… and their N1 Router in the Interaction Design.

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Great post. Fantastic design pieces, I really want to get my hands on the Jawbone headset.

----- Kate Andrews 26.07.07 03:22


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