2007 IDEA Winners- 07.24.07
the 2007 IDEA winners have been announced, and having just gone through all categories, i must say my favorites are in the Packaging & Graphics category. As you can see from the winners, transparency seems to be the winning theme… from Jawbone’s gorgeous floating box display to Panasonic’s Headphones that have a mix of image of the headphones and transparent side of the box showing the real thing! And i love Cargo’s new liquid foundation packaging that makes it much easier to get every last drop out, and less packaging to dispose of. Also noteworthy - congrats to Belkin! Exciting to see my favorite Surge Protector take bronze in the Consumer Products category… and their N1 Router in the Interaction Design.