*notcot in design , 22:39

Kasil Site- 07.30.07

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On pretty flashy sites, a few weeks ago i was browsing denim lines and came across Kasil’s site which stood out in its nicely textured, layered site (versus the usual hard to navigate boring same old lookbook imagery?). My favorite part of this side of Kasil is their naming of their washes! (see image below) The washes are named Atlantic, Baltic, and Pacific - with a corresponding cylinder of dark to light blue gradient (complete with subtly moving bubbles). It’s refreshing to see a denim site thats gone out of its way to really give its brand a unique look which goes beyond its logo, buttons, and pocket details, with this artistically playful feel.

More exciting news about Kasil’s jeans… but before that i just wanted to take a second to focus on their great graphic+web design.

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