*notcot in wearable , 22:03

NotCouture: Free People- 07.31.07

notcoutureFreePeopleDiscount.jpgNotCouture Launch week: Day 3. And we are thrilled to announce Free People is offering you a 20% discount today from 9am EST Aug 1 through 9am the 2nd. Just think of these discounts as our way to ease the pain of the temptations on NotCouture, and if you need help getting started, check out some of our picks from Free People after the jump.

Now, as for Free People - they are personally one of my favorite brands and blogs. So what’s their story? Sister store to Urban Outfitters and Anthropologie, and sits right between the two demographic/age wise. With its playful boho-chic styling, and some of the best catalog shoots around… the story of this brand is fascinating as well. Launched back in the 70’s as Free People… the store/brand evolved into Urban Outfitters… which then spawned many variations of its wholesale brands, from bulldog, cooperative, anthropologie, and… in 1984 Free People was back. And recently in 2001, they “realized it was Free People that invoked soe of our favorite images, those of femininity, courage, and spirit… And that’s just who we wanted to reach, a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between.”

Hm, doesn’t that sound a lot like what NOTCOT stands for too? It’s no wonder i love Free People so. Enjoy! 20% off is good for a day, so get to it!

NotCouture #653NotCouture #652NotCouture #670NotCouture #030NotCouture #029Click the pics to see more!

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