WIN IT! Kasil Denim- 07.30.07

So for day 2 of our NotCouture launch week ~ Win a pair of Kasil Jeans!: I’ll give you till Friday Midnight to let us know in the notes what makes designer denim well worth it to you, and why you’d need a pair of the latest Kasil (and i’ll put the winner in touch with our man at Kasil to hook you up with a pair in your size - don’t be shy, they make guys and girls denim). Also, don’t forget the 25% off at Standard Style is still good today!
Now, for more about Kasil Denim (since i’ve already told you about their website and washes) - time to show you why we love their jeans, not to mention why i’ll be jealous of whoever wins the pair friday! Read more below to see closeups of why we love their button and pocket details, their falcon logo, some sneak peeks of their downtown LA 1920’s ballroom turned denim factory/studio, and their latest look book shots by Mike Rosenthal (yes, the top model one) in an old theater.
Kasil Denim is the 2002 brainchild of David Lim, who has a background as a tailor and education in Fine Arts. It all makes sense that the website has the style it does once finding out that he actually studied Painting at SF Arts School. After art school Lim spent the next three years working as a muralist and traveling around the U.S. before settling back in Los Angeles and entering the family business… custom tailoring. Long story short, somewhere between mastering the skills of a tailor, and experimenting with denim as a medium… crafting himself the perfect jeans, and then is it any surprise that the result is the much coveted denim line of today?

Just some of the little things that make premium denim just that much more tempting to design/detail junkies.

Here is founder David Lim in his converted 1920’s downtown LA ballroom that is now a denim factory and studio with his adorable dog… and his very black and white wall of fame (the chair and black counter are a nice touch).

Here are a few pics from the recently shot look book - models in hot jeans in an old theater by photographer Mike Rosenthal (who was apparently on Top Model recently).

Let’s be honest - when it comes to ladies jeans, how your butt looks is critical in the decision making process.

Here are some of their latest mens jeans.

Here are a few more shots of their latest womens jeans.
Oh, and *blah blah name dropping starting here* for those who care about the celeb side of these things… Kasil has garnered a loyal following while adorning such famous fannies as Brad Pitt, Angelina Jolie, John Travolta, Lindsay Lohan, Jennifer Aniston, Lucy Liu, Minnie Driver and Fergie of the Black Eyed Peas.
Random factoid of sorts: the name Kasil is a result of reassembled parts of David Lim’s family name.
And if you’ve read this far - don’t miss out on the chance to win a pair - leave a note telling us what makes designer denim well worth it to you, and why you’d need a pair of the latest Kasil.

If a picture is worth a thousand words, then how many might you sum up a great pair of jeans? I don’t think there ARE enough words.
Great jeans can turn a bad day into a good one, or turn an average outfit into something special.
For me, it’s not just the wash, the cut, or the label on the back. It’s the colour of the stiching, pocket details, a touch of eyecatching embroidery, and even things that no-one else (or not many people ;) )will see - an interesting fabric on the inside waistband, for example.
These great surprises and little treats aren’t the only thing which makes a pair of jeans worth the hard-earned cash of course - the obvious things like quality denim, a flattering cut or a style which reflects your personality, combined with the the essential thing; a sense of humour and fun, so you know you’ll have a great time (while wearing the jeans of course)!
----- Liz Griffiths 31.07.07 00:20