*notcot in design , 14:04

Axe: Get a girlfriend- 08.02.07

axeads.jpgHmmm Axe strikes again, with another hilarious ad campaign. This time is the “Get A Girlfriend” 3 step process to take you from the scenes shown to having the ladies hanging all over you in no time. And i don’t know what it is that struck me, but i gotta say, the frog leaping contest looks pretty fun/funny (see the closeup of the frog below, its expression is hilarious), the high score on the arcade game cracked me up, and damn thats a lot of legos. See more from the campaign at I Believe in Advertising.

Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Gareth Lessing, Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey

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