Swims. First impression? Are these the tuxedos of crocs? Can i really go puddle jumping with these and protect my nice shoes (that aren’t heels.)? Love the photography! and web design! (particularly the way you access the gallery with the little stack of images on the far right. And then from there, i actually started reading… The Swims story is an interesting one of Johan, who grew up in norway and never let go of the galoshes that his grandfather had passed down to him… and as he moved to paris and new york and even put in his time at Parson’s he realized that there was a need to develop Swims, the “modern galoshes”. Being a socal girl, i have never gotten quite caught up on the vocabulary of people with “real weather”… apparently Galoshes are “overshoes that slip over the wearer’s indoor footwear but is made of waterproof material to protect the more delicate materials of the shoe as well as the wearer’s foot from cold and damp”.
Fun detail other than great packaging… the “ballerina” version for ladies leaves trees where you step… and see some of my favorite images from their catalog below as well as close ups. And i know these are one of the trend blog post subjects that are everywhere this week, but they were so cool and no one covered the great photography aspect, so i couldn’t resist.