*notcot in wearable , 22:46

Diesel Isn’t Totally Mad- 12.23.07

dieselfofhol.jpgI’ve been a big fan of diesel for years now ~ and honestly as much as i liked their clothes, i’ve always LOVED their branding, packaging, graphics/interaction design! But what really blew me away was how horrendous their Fuel For Life customization ended up being. I must admit i’m relieved to see that there are *some* decent packaging/product offerings in this space that aren’t embarrassing… Before i get into this sweet new limited edition ~ i’ve updated the Fuel For Life Customization post with images of the finished product… its more expensive AND uglier than i ever imagined. I had assumed that the mediocre flash imagery would be made up for by the usual diesel packaging/product quality, but instead the result is something i would probably be accused of peddling a bad fake and slapped for if i tried to sell it on ebay or craigslist.

Anyhow, excited to see that they came out with some edgy fun limited editions this season! The limited edition black lacquered box is beautiful and the packaging/bracelet idea with refillable minis is adorable for a gift, but doesn’t it seem redundant to have a clasp when it already opens where the bottle goes? And can’t you think of many different things you could put in that? The main bottles are a bit overly bling’d out for me, but playful and giftworthy none the less.

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