It’s How We’re Drinking…- 01.23.08
“It’s not the drinking. It’s HOW we’re drinking.” The Alcohol Advisory Council of New Zealand has some great print and tv adverts on creating awareness about drinking. Rather than being completely anti-drinking, they are making people more aware of HOW they are drinking. It seems to be an interesting and effective approach… take a look at their television ads here. Also interesting is their campaign about how its not just kids that drink too much, and show the mirror image of “grown ups”… see the ads after the jump!