*HERO Design Lab in playful , 14:19

Inside Monster Factory- 02.25.08

monstermain.jpgNOTCOT Note: I’m excited to introduce you to Jenny Lemieux and Leo Corrales, of HERO Design Lab! Old friends from my Milan grad school days, they were nice enough to show me Toronto, and we had so much fun all weekend, that they’ve even written some posts for you! Starting off check out this awesome behind the scenes look at Monster Factory (who has had much love across NOTCOT over the years)!

We dropped by the Monster Factory factory today, as I’m dying to get my hands on one of their super cute little kid-friendly guys, and of course, we wanted a sneak peak at how the monsters come into being…. We chatted with partners Bliss Man and Rhya Tamasauskas (Adam Dunn wasn’t in) and some of their team. The coolest, gentlest people, I have to say, which only makes sense. We got a behind the scenes glimpse of how they turn their concepts into patterns, then various prototypes, before stitching together the 65 kinds of monsters. We love that they do the whole thing in Toronto, and hire local fashion grads to lend a hand. See the many pictures after the jump!

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Oh and just for fun… Remember their awesome music video for Guster?

and here’s the making of:

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1 Notes

i love monsters! these are sooo great!
very cool!

----- noica 07.05.09 08:27

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