LV’s War on Counterfeiting- 04.04.08
Louis Vuitton is really fighting back against counterfeiting these days. Did you hear about how the IACC (International Anticounterfeiting Coalition), which includes brands like LV, Chanel, Abercrombie, etc, sponsored for-credit college classes on the issue? Where their PR folks were “teaching” alongside some professors? It seems to have caused quite a stir…
How about their little Canal St-eqsue set up outside the Brooklyn Museum of Art for the Murakami exhibit launch party? It is a fake set up of a fake bag seller that sells real bags. The concept itself made me laugh - and i was previously amused by the idea of putting a pop up store INSIDE the exhibit which makes it art, only its also a fully functioning store, but i think this tops it. Thank goodness for the internet allowing me to follow the linktrail from High Snobiety who got the information/pics from SuperTouch who got their pictures from the Flickr of Athlete Director, David Lam… see more of my favorites of his photos below. It is really quite a hilarious set up - notice the hand written labels below the paintings for $6000?
UPDATED - love the WWD article, “Fighting the Fakes: Louis Vuitton and Murakami Make a Show of It” on this as well!
UPDATE: even cooler pics of this from NYTimes By Joe Fornabaio