Start Here / Little Fury- 04.06.08
NOTCOT Note: Here’s another post from Anna of the lovely Sub-Studio! You can also see her artwork in the tags on the side of the page right now!
Little Fury is the design collaborative of Esther Mun and Tina Chang. The two met in New York at Pentagram, and after a few stints at different offices, started Little Fury with the design philosophy:
No design for the sake of design.
No “overdone” products.
No “cutesy doodads”.
Simplicity. Functionality. Practicality. Innovation. Individuality.
The result is an impressive portfolio of branding/identity projects and gorgeous product packaging, including the product series Start Here - a set of linkable notebooks and planners. Individual notebooks can be linked together as you need and customized with self-adhesive pockets and colorful tabs. The cover is stain resistant, waterproof, and tear-resistant, and the interior paper is available in blue, grey, white, pink, manila, and green.
Check out more great projects after the jump.
Packaging for BeeHive Honey.
A set of JD Salinger books.
A funny little graphic about the history of Little Fury.