Target + Newsweek + Terracycle = Bags!- 05.05.08
I think this is the most interesting Reusable Bag story yet… Target teams up with Newsweek and Terracycle to create reusable totes out of fused target plastic bags! Finally - a recycled reusable bag that looks like the bags it came from and is replacing! And that’s not all… the Newsweek aspect is fascinating as well - you rip off the cover of the latest “green” issue, and are taught how to tape up the cover into a prepaid envelope that you can put Target plastic bags in, and mail them in for a coupon to get one of the Terracycle $6 ReTotes for free in a Target Store. Basically the bags end up feeling much like those blue/yellow IKEA bags ~ a bit on the crunchy side, and probably waterproof (with the exception of the seam perhaps. See the press release here.
So in usual NOTCOT fashion, we couldn’t help ourselves, and picked up an issue, took a few sneaky shots in Target of the display, and walk you through the whole process in pictures on the next page! I suppose my one biggest question is… these bags made in Vietnam, are they actually out of bags people have recycled? Or did they use new bags to make the first batch of bags to get this whole program rolling?