*notcot in wearable , 12:38

Target + Newsweek + Terracycle = Bags!- 05.05.08

retote.jpgI think this is the most interesting Reusable Bag story yet… Target teams up with Newsweek and Terracycle to create reusable totes out of fused target plastic bags! Finally - a recycled reusable bag that looks like the bags it came from and is replacing! And that’s not all… the Newsweek aspect is fascinating as well - you rip off the cover of the latest “green” issue, and are taught how to tape up the cover into a prepaid envelope that you can put Target plastic bags in, and mail them in for a coupon to get one of the Terracycle $6 ReTotes for free in a Target Store. Basically the bags end up feeling much like those blue/yellow IKEA bags ~ a bit on the crunchy side, and probably waterproof (with the exception of the seam perhaps. See the press release here.

So in usual NOTCOT fashion, we couldn’t help ourselves, and picked up an issue, took a few sneaky shots in Target of the display, and walk you through the whole process in pictures on the next page! I suppose my one biggest question is… these bags made in Vietnam, are they actually out of bags people have recycled? Or did they use new bags to make the first batch of bags to get this whole program rolling?


retote1.jpg

retote2.jpg

retote3.jpg

retote4.jpg

retote5.jpg

retote6.jpg

Tags: - - -

7 Notes

Thanks for the great coverage and kind words! Don’t worry these bags are made from 100% reused bags, collected at various Target locations and through store returns. No brand new bags were harmed in the making of your reTote :o)

----- Albe Zakes 05.05.08 13:44

I saw these at Target recently and just wasn’t that impressed with the bags. On the other hand, I was easily talked into a whole foods bag this weekend (having forgotten my baggu) as their cotton bags were marked down to $0.99 (plus the reusable bag discount on my order).

----- rob 05.05.08 14:18

thats cool it makes me want target even more….

----- carlisa flournoy 05.05.08 17:19

I saw Tom Szacky of TerraCycle speak a month or two ago and these bags, while not especially aesthetically pleasing, are made by expending as little new energy as possible. The old target bags aren’t technically even recycled, just reused, as they’re not melted down and then formed into something new, they’re simply pressed together to create sturdier walls.

----- KH 06.05.08 18:37

Guess this is why Timbuk2 got the cease & desist.

----- Noah 06.05.08 19:34

DIY it. there is a tutorial on this at etsy.com

----- Kimberly 08.05.08 10:44

You can do something very similar by layering five or six plastic bags, putting a piece of parchment paper on top (NOT wax paper) and ironing over it. The bags melt into each other, creating a really strong piece of plastic fabric that really can only be cut/punctured by something sharp (scissors, pointy objects). Works well for bags, wallets, etc.

----- Henry 08.05.08 13:10

Leave a note

(Comments are manually approved before appearing above. Thanks for waiting!)






Design and Concept Copyright NOTCOT INC 2006-2008. Work in Progress - So be nice.