Target’s Bullseye Bodegas- 09.15.08
NOTCOT Note: I’ve been so curious about the Target Bodega’s popping up in NYC, thankfully, Anna was able to stop by and take a few pics to share with us!
I stopped by Target’s Bullseye Bodega in Union Square this weekend - one of their four pop-up stores in Manhattan (open for only four days, today being the last). The store design plays on the classic New York bodega and is filled with exclusive Target home, fashion and beauty products from the likes of DwellStudio, Converse One Star, and Michael Graves to name a few. Besides products already in Target stores, the bodegas offered a preview sale of four new lines that aren’t yet in stores - Sigerson Morrison, Anya Hindmarch, John Derian, and Jonathan Saunders.
I preferred the design and concept behind the stores to the products themselves, and have a bunch of pictures on the next page showcasing the fun graphics and bodega-like installations in the stores.
The exterior graphics were modeled after the traditional supermarket deal window signs and featured some of the designers.
Loved this display of “soup cans” featuring the designers in the store.
Lots of cosmetics goods, including Marcia Kilgore’s Soap & Glory and NP Set.
I loved the graphics of the fake shelves stocked with typical bodega products.
Converse One Stars.
There was a very cool display of bags in the drink refrigerator.
The check out counter at the bodega.
Living in a city where there is not a target for twenty miles i think that they need to do this in San Francisco…PLEASE
----- kira 21.10.08 12:14