While in Paris i stumbled across a new store (new, as in there are 6 currently open around paris, and quite a few others in the process of opening around france), The Kooples. I suppose what struck me first was the black and white interiors, bright white lighting (apparently the designers were adamant about making sure the lighting didn’t interfere with the perception of the clothing colors), and the slightly american apparel feel with the candid photography - but with a far more… London rocker meets Saville Row with a Parisian twist? It’s hard to describe, you have to go see it ~ but the tailoring of every detail is impeccable, yet these perfect jackets and shirts had fun subtle yet hardcore skulls on metal buttons… and when unfortunately a jacket i loved didn’t have my size in the color i wanted, i couldn’t help myself and got a really fun necklace (pics on the next page). As for the branding, beyond the black, white, and photography ~ the packaging is nice too, see the bag on the next page! And like Acne, they even have a magazine/newspaper that is just starting off as well…

Their site describes it as: “The Kooples, c’est le retour du chic de rue, un état d’esprit Paris-Londres, une inclinaison musicale, la mode comme manifeste, et un vestiaire pour deux. Depuis cinq minutes ou depuis quinze ans, pour une nuit, pour un certain temps, c’est un mode de vie, un jeu.” The Kooples is the return of street chic, a Paris-London mindset, a musical inclination, fashion as a manifest, and a cloakroom for two. For five minutes or the last fifteen years, for one night, for some time, it is a way of life, a game.

Tags: fashion - gifts - jewelry - paris - shopping - travel