Activate Drinks Redesign- 07.29.09
Sometimes even more fascinating than packaging design is watching how it evolves and becomes more engaging and usable! Well on packages awaiting when i got back from SDCC - there was a case of these redesigned Activate Drinks. If you recall, i wrote about Activate Drinks about a year ago ~ basically Activate Drinks are the ones that are bottles of water with caps filled with vitamins/flavors, and you turn the cap to “activate” the drink. Shake it and you’re good to go ~ freshly mixed vitamins in water, because apparently vitamins lose their potency in water? Anyhow, take a look at the more ergo-friendly cap and cute droplet box graphics on the next page!
Here’s how it USED to look - and you can read my original review and see more packaging pics and video in the old post
And here’s how its evolved!