That’s great, millions and millions of carbon in the atmsophere to give you traces of vitamins that no healthy person need…yum, ever thaught about living a healthy life and drinking tap water ? These bottles I believe to be crime against humanity AND non sustainable, nothing to do with design.

I saw a similar version of this vitamin activated cap from Dannon (Danone in Europe). One of their marketing guys came to a session of my business strategy seminar classes during my undergrad back in 2007 to talk about their marketing strategies and gave us a demo on their version of the “new vitamin water”. I’m surprised Dannon didn’t launch a similar product?

very cool - love the look and idea of it , not sure I’d actually buy this as I’m very picky about vitamins.

Interesting, I thought you made a good point how this design has evolved for the better, imo at least. Good post.

Earlier this spring I was hiking Runyon Canyon, above Hollywood, and there was a group sampling the original bottles to hikers. The concept was awesome, but the flavor was less than extraordinary. Still neat though! Interactive packaging makes products fun from the moment they’re opened :)

Looks definitely better but I still prefer the system of viz. Never tasted either one tough. You mentioned it a long time ago… http://www.notcot.org/post/3881