*notcot in tech , 02:12

Drink Up Rock Out - MWM Rock Band Guitar- 07.05.09

rockband1.jpg Just got home and ended up playing way too much Rock Band tonight ~ so as tired as my body might be, my mind was inspired to show you this awesome limited edition MWM Graphics Rock Band Guitar that i’ve been meaning to post! Before we get into looking at how sweet this guitar is… lets get all the complicated collaborations and brands out of the way ~ this Geometric Funk XBOX 360 Rock Band Guitar was created by MWM Graphics, which is Matt W. Moore, for Pepsi Rock Band 2009 to promote the Pepsi/Yahoo/Harmonix/MTV Drink Up, Rock Out promotion! Basically, gamers can submit their own Rock Band music videos for a chance to win a MTV Video Music Award Moonman, as well as other great Rock Band prizes under the caps of Pepsi bottles everywhere! I just got distracted midway through post writing while watching a bunch of the videos, some are pretty hilarious - here, check this one out.

ANYHOW, beyond the pretty fun campaign going on (i think you have till Sept to rock out and make a fun music video!) ~ stepping back and checking it out ~ i just love that this is art + video games + music + UGC + ad campaign. It’s so fun to see the graphic stylings of favorites like MWM Graphics on a Rock Band fender guitar! I must say the number of brands you can tie into this whole endeavor is hurting my head slightly ~ but that aside ~ could the rock band guitar be the new tshirt/skateboard to customize for artists? Check out more pics of this gorgeous collaboration on the next page ~ as well as some screenshots of the campaign (i’m liking the site design!).

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