Inside the Incase Studio- 09.08.09
While in SF, between the madness i simply had to make time to stop by and visit the folks behind the incredible products and packaging of Incase! If you haven’t noticed over the years, i’m a bit of an Incase junkie ~ their design aesthetic, product concepts and details, and their understated hyper-functional stunning packaging skills are just irresistible. The user experience of their products from the time you see an image of them, or spot it on the street or in a store… to the time it’s in your hands being unboxed and being put to good use ~ is just so well thought out. No wonder their tagline is “A better experience through good design.”
Well, i’m honored they let me take a peek into their SF studio space, and it was just as inspiring and minimalist as you’d imagine. Clean black and whites ~ turn tables, couches, and a bathroom waiting for your doodles…. wiped clean weekly, and re/decorated by everyone that visits… check out some of their boxes i had yet to see in person… and the patterns that magically transform into those bags we love… and perhaps most interesting, what inspires THEM! A fantastic mix of goodies discovered while shopping in japan interspersed with their products greet you in their gallery space… on to the pics on the next page!
How funny - they’re in the building next to me! But I never see them come and go, and the building looks a little desolate (though also next to the former Yelp HQ), so for a long time I wondered whether it was just a sign on the building or whether there was a true blue office. What an amazing workspace - and design aesthetic through and through!
----- Connie 14.09.09 00:37