*notcot in food+drink , 04:14

Absolut Icebar Stockholm: Factory- 11.02.09

icebar0.jpg Absolut Icebar!!! I’ve always been curious, i’m still dying to visit the Ice Hotel some day ~ and ironically, this little excursion wasn’t even part of the official Absolut event/weekend. Apparently the Icebar changes its design twice a year, and it happened to be closed Oct 26 to Nov 1, so today was the first day it reopened, but, just barely! (Opening party is tomorrow night!) Luckily, i was able to stay an extra day, and they managed to get us in today. So here is a first look at the latest ~ “Factory” designed by Sofi Ruotsalainen and Nille Nilsson. Along with the completely new space, there is also a brand new menu! It’s quite amazing, you enter through the little store passageway where you see racks of ponchos with gloves clipped on… then into the airlock… and into the ice bar! Within the ice bar (which is literally wall to wall ice) there are ice sculptures, an ice display (looking like an upright arcade game), the bar and more… the giant red “Don’t Push” button - is totally ok to push. As long as you’re cool with the light flashing! (So fun!) Also playful are some of the Icebar goods ~ you can buy a replica glass (that won’t melt!), a puffy jacket of a laptop sleeve, matches, and other silliness… This is one of three Absolut Icebars ~ the first was in the Ice Hotel, this one is in the Nordic Sea Hotel and is open year round, as is the one in Below Zero London. See all the fun on the next page, as cold as my fingers got, i couldn’t help taking a bunch of pics, and they even let me take pics from behind the bar!

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7 Notes

did you happen to press the red button?

----- Ryland R 15.11.09 10:09

oh wow… !

----- Ryland R 15.11.09 10:09

Jean! I’ve been to the Icebar in Stockholm! I think the jackets have changed from when I was there, but it’s still cool as ever!

----- Joo 04.11.09 10:33

Another good example of “absolute” culture

----- Liam Zhu 04.11.09 05:59

God that is SO DAMN COOL.

----- Steven 03.11.09 12:47

Wish they had this in Chicago…

----- Jane 02.11.09 10:09

I always wanted to go to an ice bar.
this one looks very upscale though.
Absolut really stepped up their ice game.

----- Ariel 01.11.09 21:37

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