The Book: Welcome To Advertising- 01.20.10
On unexpected gifts that made me LOL and people who’ve helped me navigate the fun intersection between design, advertising, business, online media, and more ~ Chas ran off to India for the holidays (surprisingly, not to find himself, like others i know have been) ~ as advisor and old friend of NOTCOT ~ i asked him to show me some awesome design from india ~ leave it to an ad man to find a way to mix his passion and mine ~ i was gifted with this book (and lots of pictures of india! including ads of india! But also the beautiful found throughout on his adventures.) But back to the book: Welcome To Advertising Now Get Lost by Omkar Sane. The book cover cracked me up. The idea that it had so many playful illustrations throughout was great as well. And if you read it ~ it’s a playful look at the world of ad agencies in india… from the creative directors to the art directors to the clients to the pitches and more… perhaps a lot of it is similar to how it works here. And amidst making a mockery of much of the process (filled with local references), it’s pretty funny, and an amusing perspective on how things work. And as creatives who may either live in a similar world, or tap in to it regularly ~ you’ve got to take a peek at some of the illustrations inside by Aindri Chakraborty on the next page.