Nike Jersey in a (Plastic) Bottle- 03.01.10
On fun press kit design and packaging - this one made me pretty giddy. Nike put a jersey in a bottle! And no, as much as i tried, pulling it out of the little hole doesn’t really work. They ingeniously put a pull tab across the label which hid the split in the bottle. Conceptually it really drives the point home that these super light dry-fit jerseys are each upcycled from 8 plastic bottles. I do hope they didn’t waste more making/using the plastic bottles to house these though! These also came with the most adorable teeny tiny USB keys containing the press releases and high res pics of the newly launched collections.
On design details to watch out for as the Nike World Cup team kits get launched (home kits we got a peek at, but official launches are to come…) ~ All of the 2010 World Cup Nike jerseys have a secret message printed on the inside behind the team emblem, next to the hearts of players ~ for the Brazilian one it says “orgulho e amor”, which is Portuguese for “pride and love”! It was the most exciting feature i was looking forward to once i got the shirt out of the bottle… for the others, waiting to see the artwork/calligraphy when Nike has pics ready! Take a peek at the un-bottling and details on the next page!