*notcot in home+decor , 02:58

Veuve Clicquot Milano 2010- 04.14.10

veuvesalone1.jpg Ahhh, Veuve Cliquot ~ they’ve become one of my design week staples around the world ~ that shade of Veuve yellow is starting to feel synonymous with inspiration, i guess they’ve trained me well! For the salone 2010, they’ve launched two new designer collaborations in their Clicquotsphere. The first is The Tasting Gloriette with the Campana Brothers (a playful modern twist on the gazebo of sorts, using coiled thin metal to mimick and overgrowth of champagne vines on a bent wood base… resulting burning man yurt style contraption to relax under and a central nest cradling a champagne bucket). The second is “Once Upon A Dream” by Mathieu Lehanneur ~ a retro futuristic looking bed ~ that is SO much more than a bed. It’s more of a luxury sleep experience created to help you get the best rest physically possible, optimized for jetlag recovery ~ through special lighting, white noise balancing, ideal temperatures, and curtains to create that womb like effect… there is even a plant hanging beside you which is used to control the lighting (coolest living light switch?) ~ and its even designed in conjunction with sleep scientists! Sadly, the best sleep is apparently alone, so this bed is just for resting! Both of these pieces will be installed in the Veuve Clicquot Hotel du Marc which is opening in spring 2011 (and it’s not a hotel at all, so much as their super guest house in Reims)… and in full Veuve Clicquot fashion ~ the champagne never stopped, the music was fun, the food was delicious, and they had unexpected surprises like keys you could try your luck to unlocking prizes… and even a special mailbox where you could write postcards which they will mail from Reims! See lots of pics on the next page…

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2 Notes

CAMPANA OR COPY BROTHERS. BRAND VAN EGMOND DID THE CHANDELIERS LIGHTING FOR MORE THAN 20 YEARS AGO A SHAME.
CAMPANA BROTHERS I DON’T EVEN THINK YOU CAN WELL.

----- VICKY BREDERO 28.04.10 16:38

This is a great branded experience to capture attributes of the brand. Awesome.

----- Adam Bow 14.04.10 08:14

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