*notcot in food+drink , 10:40

Absolut Brooklyn Launch- 06.12.10

absolutbrooklynp0.jpg While in NY ~ popped out to DUMBO for the Absolut Brooklyn Launch Party with Spike Lee! Spectacular views on such an ominous night as the sun set through the on and off thunderstorms rolling through… They cleared out the Powerhouse Bookstore ~ and with the large altered seal on the windows, i must admit it reminded me of Starbucks at first. I suppose i’m just not quite used to their playing down the iconic bottle shape? They transformed the steps inside the space into a cute life sized stoop matching the one on the bottle! Perhaps the most visually intriguing are the water tower shirts the bar tenders wore with text and graphics creating the image! So for packaging design closeups, you can see my post here ~ To take a peek at the adventures with Absolut Brooklyn ~ see the next page!














Taxi views! As we left… absolutbrooklynplast.jpg

… crossing back over to Manhattan… absolutbrooklynp15.jpg

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1 Notes

FINALLY!!! Homage is paid to the city I love! I am proud to represent my borough. Although I am far from home, I’m glad that there’s a libation that reminds me of it. I like my Absolut Brooklyn with a splash of Sprite and I’m good. Thank you Spike…good lookin’ out. BROOKLYN STAND UP!!!

----- Dana H. 24.01.12 06:28

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