Frank Miller for Gucci Guilty- 08.24.10
Gucci’s latest ad just dropped ~ and it’s stunning! Even frame by frame, its incredibly beautiful ~ and unmistakeably Frank Miller! With a Metropolis/Gotham style… mind blowing vintage jag/city scenes… heels to die for… it stars Evan Rachel Wood and Chris Evans and Gucci Guilty “the new fragrance for her” with soundtrack by Friendly Fires. It’s really stunning, i think i just watched it a half dozen times… see the new ad as well as my favorite frames on the next page!
p.s. you won’t be able to stop drooling over the 1953 Jaguar C-Type or those sky high stilettos…
More details… Riccardo Ruini created the film, from Rome based agency REM. The full-length 60-second film is being shown exclusively at the MTV music awards. As Frida Gianinni, Gucci’s Creative Director, explains: “I knew we needed something special for this project, something absolutely unique, the look, the sound, the performers - I am incredibly proud of what we have achieved.” In the film, which was shot at Cinecitta’ Studios in Rome, the legendary home of Italian cinema, Wood blazes through the urban night in an exquisite 1953 Jaguar C-Type, formerly owned by the Italian driver Tadini. Miller was delighted to have this iconic, hand-crafted creation at his disposal: “I am a real fan of old cars and this vintage Jaguar is an absolute beauty”. The plot unfolds to the strains of Depeche Mode’s ‘Strangelove’, given a haunting new rendition by London-based band Friendly Fires. Wood plays the role opposite leading man Chris Evans with a bewitching, vivacious presence that evokes the seductive power of the fragrance.