Ora-Ito EVO-Mobil- 10.18.10
This post is a sponsored series that takes a fun peek at the gorgeous details of modern life. The irresistible design details that enhance our lives… Gillette is the sponsor (Thanks, Gillette!)… but, as always, the post and ideas are 100% NOTCOT!
When we look at retro modern scenes ~ the future as imagined back in the 60s ~ the jetson’s styled stuff… i keep wondering where our gorgeous image of the future we’ll look back on in 50 years is, and will still wish we had (if we don’t already have it by then!)… then i saw this EVO-mobil design by Ora-Ito for Citroën… or even more impressive, i was won over by the photoshoot of it with actress Mylène Jampanoï for the stunningly artistic automotive mag, Intersection… and i wish i lived in that reality! Its so beautiful! “AfÂter more than 3 years of colÂlabÂoÂraÂtion with CitÂroën on the deÂvelÂopÂment of arÂchiÂtecÂtuÂral proÂjects, Ora-ïto turned to the manÂuÂfacÂturÂer to deÂvelÂop his first artisÂtic proÂject. The iconÂoÂclasÂtic artist wasn’t dreamÂing about another conÂcept car but a geÂnetÂic transÂforÂmaÂtion. An unuÂsuÂal creÂaÂtion reÂuÂnitÂing more than 400 years of hisÂtoÂry, a reÂflecÂtion on the evoÂluÂtion of the moÂbilÂiÂty and the leÂgÂendary know-how of CitÂroën. On the edge of the hyÂpothÂeÂsis and the conÂtemÂpoÂrary art, this hyÂbrid obÂject is based on the fulÂfillÂment of child’s dream with an obÂviÂous comÂmitÂment for the ecolÂoÂgy. ” See more images of the beautiful futuristic concept shot in front of the architectural work designed by Oscar Niemeyer ~ as well as the making of video on the next page!








See the behind the scenes of the photoshoot!


Tags: cars - concept - gillette - photography - technology
Ora-Ito is certainly a revolutionary artist.
----- Charles R. 20.10.10 12:27