Ora-Ito EVO-Mobil- 10.18.10
This post is a sponsored series that takes a fun peek at the gorgeous details of modern life. The irresistible design details that enhance our lives… Gillette is the sponsor (Thanks, Gillette!)… but, as always, the post and ideas are 100% NOTCOT!
When we look at retro modern scenes ~ the future as imagined back in the 60s ~ the jetson’s styled stuff… i keep wondering where our gorgeous image of the future we’ll look back on in 50 years is, and will still wish we had (if we don’t already have it by then!)… then i saw this EVO-mobil design by Ora-Ito for Citroën… or even more impressive, i was won over by the photoshoot of it with actress Mylène Jampanoï for the stunningly artistic automotive mag, Intersection… and i wish i lived in that reality! Its so beautiful! “After more than 3 years of collaboration with Citroën on the development of architectural projects, Ora-ïto turned to the manufacturer to develop his first artistic project. The iconoclastic artist wasn’t dreaming about another concept car but a genetic transformation. An unusual creation reuniting more than 400 years of history, a reflection on the evolution of the mobility and the legendary know-how of Citroën. On the edge of the hypothesis and the contemporary art, this hybrid object is based on the fulfillment of child’s dream with an obvious commitment for the ecology. ” See more images of the beautiful futuristic concept shot in front of the architectural work designed by Oscar Niemeyer ~ as well as the making of video on the next page!
See the behind the scenes of the photoshoot!
Ora-Ito is certainly a revolutionary artist.
----- Charles R. 20.10.10 12:27