*notcot in tech , 01:56

Ora-Ito EVO-Mobil- 10.18.10

oraitoevo.jpg This post is a sponsored series that takes a fun peek at the gorgeous details of modern life. The irresistible design details that enhance our lives… Gillette is the sponsor (Thanks, Gillette!)… but, as always, the post and ideas are 100% NOTCOT!

When we look at retro modern scenes ~ the future as imagined back in the 60s ~ the jetson’s styled stuff… i keep wondering where our gorgeous image of the future we’ll look back on in 50 years is, and will still wish we had (if we don’t already have it by then!)… then i saw this EVO-mobil design by Ora-Ito for Citroën… or even more impressive, i was won over by the photoshoot of it with actress Mylène Jampanoï for the stunningly artistic automotive mag, Intersection… and i wish i lived in that reality! Its so beautiful! “Af­ter more than 3 years of col­lab­o­ra­tion with Cit­roën on the de­vel­op­ment of ar­chi­tec­tu­ral pro­jects, Ora-ïto turned to the man­u­fac­tur­er to de­vel­op his first artis­tic pro­ject. The icon­o­clas­tic artist wasn’t dream­ing about another con­cept car but a ge­net­ic trans­for­ma­tion. An unu­su­al cre­a­tion re­u­nit­ing more than 400 years of his­to­ry, a re­flec­tion on the evo­lu­tion of the mo­bil­i­ty and the le­g­endary know-how of Cit­roën. On the edge of the hy­poth­e­sis and the con­tem­po­rary art, this hy­brid ob­ject is based on the ful­fill­ment of child’s dream with an ob­vi­ous com­mit­ment for the ecol­o­gy. ” See more images of the beautiful futuristic concept shot in front of the architectural work designed by Oscar Niemeyer ~ as well as the making of video on the next page!

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See the behind the scenes of the photoshoot!

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2 Notes

Ora-Ito is certainly a revolutionary artist.

----- Charles R. 20.10.10 12:27

are that handles for two people to carry it? nice, very retro carrying car ancestor :)

----- iskender 18.10.10 02:42

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